Embroidery digitizing since 1993

About Us

Over 30 years of excellence in embroidery digitizing.

Experience30+

Years of experience

Reach30

Countries served

Output91,500+

Designs digitized since 1993

Team10

Workstations

What is Puncher.com?

Puncher.com is a digitizing company that serves embroiderers worldwide who need to transform images into embroidery files for computerized embroidery machines.

Puncher.com and Magic Cap are two partner companies. Puncher.com specializes in embroidery digitizing while Magic Cap handles the embroidery production. They were founded in March 1993 in the city of Belo Horizonte, Minas Gerais, Brazil, by Almiro Guimarães and D. Bossi.

In over three decades of operation, we have watched the embroidery market grow and evolve — and we've adapted with it. Today, we bring substantial experience to every project. We are specialists in embroidered headwear and sportswear designs.

Our internet presence was established in 1999, and since then we've served thousands of customers around the world. We are known for our high-quality designs and competitive pricing.

Puncher.com office building in Brazil

What makes us different

Real experience from real embroiderers — not just a digitizing service.

Tajima embroidery machine with a hooped garment ready for a test run

We run our own shops

Magic Cap runs three embroidery shops in Brazilian shopping malls. This daily experience with real customers makes the difference between us and other internet digitizers. We know what works on the machine because we run it ourselves.

Working hours aligned with North America

Brazil shares similar working hours with North America. This means faster communication, quicker responses, and no overnight delays.

Professional setup

Our digitizing office uses professional software including Wilcom and maintains multiple embroidery machines for testing: Tajima TMFX, Tajima NEO, SWF, and Brother.

Your designs, archived

Finished designs belong only to the customer and are archived for 2 years. Need an edit on a design from last year? No problem.

Our embroidery shops in Brazil

Puncher.com and Magic Cap share the same owners. Magic Cap has run embroidery shops in Brazilian shopping malls since 1995 — three are active today — and the designs we digitize are sewn there every day.

Magic Cap embroidery shop in Belo Horizonte, open since 1995
Belo Horizonte, MG · since 1995
Magic Cap embroidery shop in Ribeirão Preto, 1997
Ribeirão Preto, SP · 1997
Magic Cap embroidery shop in Contagem, 2004
Contagem, MG · 2004
Magic Cap Bordados counter with embroidered caps on display, Belo Horizonte 2017
Belo Horizonte, MG · 2017
Magic Cap embroidery shop storefront at Partage Shopping, Betim 2017
Betim, MG · 2017
Magic Cap shop storefront with embroidery machine visible, Belo Horizonte 2020
Belo Horizonte, MG · 2020

Our journey

Three decades of growth and excellence.

1993

The beginning

Puncher.com and Magic Cap founded in Belo Horizonte, Brazil by Almiro Guimarães and D. Bossi.

1997

Going international

Participated in the Bobbin Show in Atlanta, GA, USA — connecting with the American embroidery market.

1999

Online presence

Launched puncher.com website, beginning to serve customers worldwide via the internet.

2005

Multilingual expansion

Established multilingual website serving customers in English, German, French, Spanish, and Italian.

2024

New online system

Launched modern online ordering platform with full customer control over orders and downloads.

2025

Looking forward

Over 30 years strong and ready for the next chapter.

Our team & facilities

Real people, real expertise, real results.

Our brand evolution

The Puncher logo through the years.

Puncher logo 1999
1999
Puncher logo 2002
2002
Puncher logo 2005
2005
Puncher logo 2024
2024

Ready to work with us?

Join thousands of satisfied customers worldwide.