Over 30 years of excellence in embroidery digitizing.
Years of experience
Countries served
Designs digitized since 1993
Workstations
Puncher.com is a digitizing company that serves embroiderers worldwide who need to transform images into embroidery files for computerized embroidery machines.
Puncher.com and Magic Cap are two partner companies. Puncher.com specializes in embroidery digitizing while Magic Cap handles the embroidery production. They were founded in March 1993 in the city of Belo Horizonte, Minas Gerais, Brazil, by Almiro Guimarães and D. Bossi.
In over three decades of operation, we have watched the embroidery market grow and evolve — and we've adapted with it. Today, we bring substantial experience to every project. We are specialists in embroidered headwear and sportswear designs.
Our internet presence was established in 1999, and since then we've served thousands of customers around the world. We are known for our high-quality designs and competitive pricing.
Real experience from real embroiderers — not just a digitizing service.
Magic Cap runs three embroidery shops in Brazilian shopping malls. This daily experience with real customers makes the difference between us and other internet digitizers. We know what works on the machine because we run it ourselves.
Brazil shares similar working hours with North America. This means faster communication, quicker responses, and no overnight delays.
Our digitizing office uses professional software including Wilcom and maintains multiple embroidery machines for testing: Tajima TMFX, Tajima NEO, SWF, and Brother.
Finished designs belong only to the customer and are archived for 2 years. Need an edit on a design from last year? No problem.
Puncher.com and Magic Cap share the same owners. Magic Cap has run embroidery shops in Brazilian shopping malls since 1995 — three are active today — and the designs we digitize are sewn there every day.






Three decades of growth and excellence.
Puncher.com and Magic Cap founded in Belo Horizonte, Brazil by Almiro Guimarães and D. Bossi.
Participated in the Bobbin Show in Atlanta, GA, USA — connecting with the American embroidery market.
Launched puncher.com website, beginning to serve customers worldwide via the internet.
Established multilingual website serving customers in English, German, French, Spanish, and Italian.
Launched modern online ordering platform with full customer control over orders and downloads.
Over 30 years strong and ready for the next chapter.
Real people, real expertise, real results.




The Puncher logo through the years.




Join thousands of satisfied customers worldwide.